Turning Young Lives Around
The first Fullness Salon was founded in 2001,
with the mission of helping deviant youth reintegrate into society through the
Christian faith and vocational training. Fullness runs an 18-month apprenticeship
for deviant youth, building their vocational skills, self confidence and ability
to overcome challenges.
Social Problem
According to the HKSAR Census Report on Youth 2005, over 3000 deviant youth are
sentenced to prison annually, most of them coming from broken families.
These deviant youth are at the core of Fullness’ mission
The Solution
Hair Stylist's Apprenticeship
The 18-month apprentice program is comprehensive. It develops hairstyling vocational
skills, customer service, work attitude training, as well as self discipline,
Christian values and interpersonal relationships. For many of the youth, it is
the first time generating their own income, building a sense of self-worth and dignity.
Salon Sustainability
Based on a sustainable business strategy, Fullness’ pricing is highly competitive
with the market. The staff’s professionalism and high service quality retains and grows
the customer base. In fact, 90% of customers cited “good service” as the #1 reason they return.
Social Impact
Capacity Building and Employment of Deviant Youth
After 6 months of training, youth who participated in the training showed improved working
attitudes, higher punctuality and are more proactive. They also demonstrated better
control and management of peer relationships.
The sense of responsibility and self confidence of mentees improved so much… they enhanced
their self-confidence after joining the program
Reintegrating Deviant Youth and Reducing Social Costs
The reintegration of deviant youth reduces social costs by approximately HK$240,000*
per annum per youth. Cost savings include legal fees, detention expenses and rehabilitation fees.
With 14 apprentices in 2011, Fullness is helping to save over 3 million HKD in taxpayer’s money.
* HKSAR statistic
A Sustainable Social Enterprise Pioneer
Founded in 2001, Fullness is one of the oldest social enterprises in Hong Kong, which thrives
independently of grants or donation, spurring the growth of the social enterprise industry in the last decade.
Impact Statistics
14 Apprentices as of 2011 $3,360,000 cost reduction to society per annum.
|
SVhk Engagement
- Equity investment with board participation
- Professional Support: human resources, operation and marketing
- Strategic planning and launch of innovative communication program
 |
Ms. Christina Li
HR Manger, Jardine Matheson Group
Director of Membership, SVhk
|
 |
Mr. Simon Wan
General Manager, HM Diamond
Director of Consultancy, SVhk
|
